About us
The AuDHD Store is an Australian-owned, neurodiversity-affirming small business created by an AuDHD mum raising four neurodiverse children. Our lived experience shapes everything we do — from the products we choose to the way we support our community.
We provide high-quality sensory tools, weighted products, and neurodivergent-friendly resources designed to promote comfort, regulation, connection, and accessibility. Every item we stock is carefully selected for its safety, reliability, and real-world usefulness.
Our mission is simple: to create a trusted space where neurodivergent individuals and families can find products that genuinely help, backed by exceptional customer service and compassion. We believe in celebrating differences, reducing overwhelm, and making everyday life a little kinder and easier.
Our logo: A symbol of neurodivergent identity and pride
Our logo brings together two powerful and meaningful symbols within the neurodivergent community: the ADHD rainbow butterfly and the Autism infinity symbol.
The butterfly represents growth, transformation, creativity, and the vibrant energy often experienced by ADHD individuals. Its flowing, colourful wings symbolise movement, expression, and the ever-evolving nature of the ADHD mind. Interwoven with the butterfly is the neurodiversity infinity symbol, used widely within the autism and broader neurodivergent community.
The infinity loop represents the infinite variations of human brains, the endless spectrum of neurodivergent experiences, and the belief that no two minds are the same. Its continuous, unbroken shape reflects strength, identity, and the ongoing journey of self-understanding.
Together, these two symbols form a unified design that reflects what The AuDHD Store stands for: a celebration of AuDHD identity, the blending of two neurotypes within one person, and an unwavering belief in the beauty, strength, and diversity of neurodivergent minds.
This logo is more than just an image — it’s a representation of our lived experience, our community, and the heart of the mission behind our store.